Case Study

Complex Car Buying Made Simple with Videobot

Keskusautohalli, a Finnish car dealership established in 1927, partnered with Videobot to revolutionize its marketing approach and address challenges in the complex car-buying journey. With a focus on promoting advanced sales and pre-orders, Videobot provided an engaging solution for the launch of the Volvo EX30, allowing users to explore new car features at their own pace.

Company:

Keskusautohalli
www.keskusautohalli.fi

Industry:

Automotive

Key results:

Sessions

6786

Engagement Rate

78.7%

Keskusautohalli’s implementation resulted in increased showroom visits, positive customer feedback, and impressive engagement rates, setting a benchmark for competitors. Videobot’s impact extended beyond the website, by enhancing brand awareness and customer confidence and driving showroom visits.

“Henna, Tia and the team at Videobot are always there when we need them. They were particularly helpful in the early stages when getting us set up, and their advice on how to create effective videos made a huge difference. We would definitely recommend Videobot to others and have already seen some of our competitors follow our lead.”

Pasi Teinikivi
Keskusautohalli

What you’ll find in the case study:

The power of Videobot for the client Keskusautohalli has been to bring a large part of the car-buying journey into one place, combining a variety of marketing tactics. The use of video means that the user can get a full appreciation for the visual style and feel of the car, which is such a crucial aspect of a car’s appeal. Video is also a much easier medium through which to absorb and remember details and information about a product.

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