Strand Properties: Interactive Video for Real Estate

Executive Summary

Strand Properties partnered with Videobot to transform real estate browsing into a personal, conversational experience using interactive video for real estate. By introducing conversational Videobots on realtor profiles and property listings, Strand brought its realtors’ expertise directly to the website — helping buyers explore listings at their own pace, build trust, and make more confident decisions.

Challenge

Property browsing online often feels impersonal and static, presenting images that fail to build real connection or trust. Strand needed a way to highlight its people, bring personality to listings, and bridge the gap between its website, social media, and TV campaigns.

Solution

Videobot allowed Strand to embed short, interactive videos directly on property pages and realtor profiles, turning standard listings into dynamic, guided video experiences. Buyers could meet the realtor, explore listings, and get personalised guidance — even across languages. The same videos were also used in ads, social media, and TV, creating one unified experience.

Impact

Strand made online real estate feel personal. Buyers can now interact directly with realtors through video, gaining trust and confidence. Videobot helped Strand connect storytelling, data, and human interaction — turning viewers into leads and static listings into meaningful conversations.