Wolverhampton Wanderers F.C.

Executive Summary

Wolverhampton Wanderers F.C., a Premier League club in England, teamed up with Videobot to boost fan engagement and merchandise sales through a series of smart, tactical video campaigns. From shirt launches and season-ticket promotions to special events like Halloween, Wolves used interactive Videobots to turn attention into action — achieving standout conversion results and stronger fan connection.

Challenge

Traditional ads and static landing pages weren’t delivering the engagement or conversion levels the club expected. Wolves needed a more engaging, interactive way to capture attention, explain offers, and convert excitement into measurable results across multiple campaign phases.

Solution

Videobot powered several tactical campaigns designed around key fan moments:

• Jersey launches — interactive videos showcasing new kits and encouraging immediate purchases

• Season-ticket renewals — personalized video journeys highlighting loyalty benefits

• Special events — engaging themed campaigns for occasions such as Halloween and match-day activations

Each Videobot guided fans naturally through the buying journey, keeping the experience fun, on-brand, and friction-free.

Impact

The results were impressive. Conversions grew significantly, engagement rates remained high across all touchpoints, and fans spent more time interacting with content.
By using Videobot strategically across campaigns, Wolverhampton Wanderers F.C. demonstrated how well-crafted, story-driven interactivity can both strengthen fan loyalty and drive commercial success.