Wolverhampton Wanderers F.C.

Executive Summary

Wolverhampton Wanderers F.C., a Premier League club in England, teamed up with Videobot to boost fan engagement and merchandise sales through a series of interactive video campaigns. From shirt launches and season-ticket promotions to special events like Oktoberfest, Wolves used interactive video to turn attention into action — achieving standout conversion results and stronger fan connection.

“We were absolutely delighted with the service provided by Videobot during our season ticket renewal campaign. From start to finish, their team supported us every step of the way, helping to seamlessly integrate our video into the main website. Not only did it enhance our content offering, but it also played a key role in driving engagement, revenue, and renewals. The results spoke for themselves — we achieved an incredible 95% renewal rate, and we’re confident Videobot was a major contributor to that success. A huge thank you to the team!” 

Challenge

Traditional ads and static landing pages weren’t delivering the engagement or conversion levels the club expected. Wolves needed a more engaging, interactive way to capture attention, explain offers, and convert excitement into measurable results across multiple campaign phases.

Solution

Videobot powered a series of interactive video campaigns designed around key fan moments:

• Jersey launches — interactive videos showcasing new kits and encouraging immediate purchases

• Season-ticket renewals — personalized video journeys highlighting loyalty benefits

• Special events — engaging themed campaigns for occasions such as Halloween and match-day activations

• Hospitality packages -  an add-on for promotion to their hospitality packages to experience enhanced experience at Molineux Stadium
• App for Korean integration - a welcoming slider guide in the Wolves app to help Korean visitors understand stadium rules and find key locations quickly
  
  

Each Videobot guided fans naturally through the buying journey, keeping the experience fun, on-brand, and friction-free.

Impact

The results were impressive. Conversions grew significantly, engagement rates remained high across all touchpoints, and fans spent more time interacting with content.

By using interactive video strategically across multiple campaigns, Wolverhampton Wanderers F.C. demonstrated how story-driven video experiences can strengthen fan loyalty and drive commercial success.