Videobot registers to IAB Europe's transparency and consent framework
We are proud to announce our approved status as the latest Vendor to join IAB Europe’s Transparency and Consent framework.
The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.
The Framework was developed by IAB Europe in collaboration with organisations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices. Moreover, the TCF enables vendors engaged in programmatic advertising to know ahead of time whether their own and/or their partners’ transparency and consent status allows them to lawfully process personal data for online advertising and related purposes.
Through the Framework, publishers can continue funding themselves through relevant online advertising, and brands can continue to reach their audiences. All the while and most importantly, consumer privacy is protected.
We are very happy to be registered as a Vendor with IAB Europe’s Transparency and Consent framework. At Videobot we take privacy and security very seriously and this approval by IAB Europe is a great stamp of approval for us. Not only it verifies our commitment, but it allows us to explore new ways of utlising the Videobot platform with our partners.
Elia Elenius, Videobot COO
The added registration of Videobot to the Framework, further bolsters IAB Europe’s mission to raise the standard and trust in digital advertising across Europe.
Parties interested in joining the Framework to give audiences full visibility and control over who can process their data in connection with advertising, should visit https://advertisingconsent.eu/register/
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