Cases

HCP Engagement

Make expert and medical content easier to explore across field, digital and event touchpoints.

Consumer Healthcare & OTC

Guide product understanding and choice across pharmacy, campaign and consumer touchpoints.

Patient Support & Adherence

Help patients find, understand and revisit relevant guidance throughout the treatment journey.

Field sales: from presenter to facilitator

Give reps a trusted expert voice to open and guide credible HCP conversations. The rep can introduce an approved expert-led case, study or webinar recap, let the HCP choose what is most relevant, and continue with the right approved follow-up.

check_circle Bring approved expert voices into rep-led meetings
check_circle Let HCPs choose the topic or path most relevant to them
check_circle Support iPad, DDA and CLM-based field conversations
check_circle Continue the discussion with relevant approved follow-up content

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website placeholders for HCP use cases (1)

Clinical study summaries

Turn complex study information into a short, expert-led experience. HCPs can choose whether to explore the key results, safety, patient population or practical implications and continue to the most relevant approved next step.

check_circle Expert-led explanation of clinical evidence
check_circle HCP-selected topics and content paths
check_circle Reusable across portals, email and rep meetings
check_circle Measurable interests, engagement and next actions

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website placeholders for HCP use cases (2)

Interactive patient cases

Turn clinical education into a peer led immersive video experience. An expert introduces a short patient case, the HCP chooses a diagnostic, referral or treatment path, and the journey continues with relevant expert guidance and approved medical resources.

check_circle Easy Branching virtual-patient scenarios
check_circle Diagnostic or treatment-path choices
check_circle Expert guidance based on the selected path
check_circle Links to relevant compliant medical resources

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website placeholders for HCP use cases (3)

Portal guidance & content discovery

Help HCPs find the most relevant content after login. Videobot can highlight studies, webinars, patient cases and materials, recommend what to explore next, and guide each visitor toward a relevant action.

check_circle Guided discovery inside existing HCP portals
check_circle Content based on specialty, interest or journey stage
check_circle Clear routes to studies, events and resources
check_circle Insights into selected paths and next actions

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website placeholders for HCP use cases (4)

Webinar marketing & engagement

Build interest before the webinar and continue engagement afterwards. Experts can preview the topic and key themes before registration, then guide HCPs to relevant recaps, selected recordings and follow-up content after the event.

check_circle Expert-led webinar previews
check_circle Self-selected themes before registration
check_circle Short recaps and relevant recording segments
check_circle Clear registration and follow-up CTAs

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website placeholders for OTC use cases (1)

Campaign & ad activation

Turn campaign attention into intent, product understanding and next action. Let consumers select the need or situation relevant to them before continuing to suitable product guidance or a pharmacy touchpoint.

check_circle Drive campaign traffic into an interactive product journey
check_circle Let consumers self-select their need or situation
check_circle Connect campaigns to product education, a pharmacy webstore or store locator
check_circle Measure which needs, messages and CTAs create action

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website placeholders for OTC use cases (3)-1

Pharmacy rep meetings & follow-up

Bring a trusted healthcare professional into the pharmacy visit through approved video. The pharmacist chooses the most relevant topic, while the rep guides the discussion and shares a focused follow-up.

check_circle More relevant, pharmacist-led discussion
check_circle Credible, approved expert content
check_circle Flexible paths with controlled messaging
check_circle Focused follow-up after the visit

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Pharmacy e-commerce & retail media

Help consumers understand and choose products through approved interactive content in pharmacy-owned channels.

check_circle Capture attention in key placements
check_circle Support product comparison and choice
check_circle Guide and measure next actions

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website placeholders for OTC use cases (2)-1

In-store & packaging activation

Connect pharmacy materials and packaging to approved product guidance through QR codes.

check_circle Activate shelf displays, counter materials, flyers and campaign stands
check_circle Help consumers understand product fit, formats and correct use
check_circle Make instructions easier to revisit through packaging or inserts
check_circle Keep linked content controlled, updateable and locally reviewed

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website placeholders for OTC use cases (4)-1

Interactive sell-in experiences

Turn static portfolio pages into guided experiences that help pharmacy and wholesale buyers find relevant products, understand the offer and move toward listing, activation or contact.

check_circle Surface relevant portfolio and category information
check_circle Let buyers choose what they want to explore
check_circle Support product, assortment and activation discussions
check_circle Guide toward a clear commercial next step

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website placeholders for PATIENT adherence use cases (2)

Patient Support Videobot

Use healthcare professional-led interactive guidance to help patients find the most relevant approved support based on their condition and immediate needs.

check_circle Put a trusted healthcare professional at the start of the journey
check_circle Guide patients from their condition to the relevant support topic
check_circle Provide a clear route to approved guidance and additional support
check_circle Make the journey accessible through QR codes, links and patient portals

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website placeholders for PATIENT adherence use cases (1)

Step-by-step support for self-administration

Help patients and caregivers revisit the exact guidance they need before, during and after treatment administration, instead of searching through the same long instruction video each time.

check_circle Organise administration guidance into clear, selectable steps
check_circle Make instructions easier to revisit at the moment they are needed
check_circle Support patients and caregivers throughout the administration process
check_circle Deliver the same guidance through portals, shared links and QR codes

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website placeholders for PATIENT adherence use cases

Guided portal support

Add timely, easy-to-discover video guidance that helps patients find relevant information and stay engaged with their support journey.

check_circle Put a trusted human face on complex treatment information
check_circle Surface guidance based on the patient’s treatment stage or current need
check_circle Help patients find the right information and next step more easily
check_circle Give patients a clearer reason to use and revisit the portal

Get started →

pharmaceutical

Terve Media and Videobot Partner to Launch Interactive Medical Education for Pharmaceutical Companies

Finland's leading healthcare media company, and Videobot, the Interactive Video Experience (iVX) platform, today announced a strategic partnership to bring interactive digital training solutions to pharmaceutical companies operating in Finland.

pharmaceutical

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consumer study 2025

Consumer Study 2025: The next phase of interactive video in CX

Interactive video in customer experience | 2025 Study

Interior design

Veke: Interactive video experience for e-commerce

Veke actively turning interest into action with iVX

Sports

Wolverhampton Wanderers F.C.

Interactive video campaigns turning fan engagement into action

Food

Atria: Interactive video experience on product packaging

Interactive video on packaging driving 40% more website traffic

OR CONTACT US DIRECTLY

Jani Engberg

[email protected]

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Frequently asked questions

Discover the pricing options for our Videobot services! Our entry-level package starts at $99, which includes a 30-day access to our video creation tools and a library of templates. If you're looking for more features, our premium plan is available for $299, providing advanced customization options and targeted marketing support. Reach out to us for personalized plans that fit your video production needs!

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Our pricing is flexible to meet your needs. We offer starter plans beginning at $99/month, professional plans at $299/month, and custom enterprise solutions. Contact our team for a detailed quote based on your specific requirements.

Use Cases and Case studies

Use Cases for the Pharmaceutical Industry

For HCP Engagement

Field sales: from presenter to facilitator

Clinical study summaries

Interactive patient cases

Portal guidance & content discovery

Webinar marketing & engagement

For Consumer Healthcare and OTC

Campaign & ad activation

Pharmacy rep meetings & follow-up

Pharmacy e-commerce & retail media

In-store & packaging activation

Interactive sell-in experiences

For Patient Support & Adherence

Patient Support Videobot

Step-by-step support for self-administration

Guided portal support

Case Studies

Related cases

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Frequently asked questions