Terve Media and Videobot Partner to Launch Interactive Medical Education for Pharmaceutical Companies

The partnership combines Terve Media's established position in medical education and healthcare professional engagement with Videobot's interactive video technology, enabling pharmaceutical companies to deliver more engaging, measurable and personalized learning experiences for healthcare professionals.

Through the collaboration, pharmaceutical companies will be able to transform traditional educational content into interactive learning journeys where healthcare professionals actively participate in the experience rather than simply watching a video.

Terve Media reaches more than 20,000 registered Finnish physicians through its Lääkäriportaali platform and has long supported pharmaceutical companies with medical education, content marketing and professional training.

"Healthcare professionals increasingly expect digital learning experiences that are relevant, efficient and engaging," said Elia Elenius, COO at Videobot. "By combining Terve Media's expertise in medical education with our Interactive Video Experience platform, we're giving pharmaceutical companies a new way to educate healthcare professionals while also understanding how audiences engage with the content."

Unlike traditional on-demand videos or webinars, interactive training allows healthcare professionals to navigate content based on their interests, answer knowledge checks, explore clinical scenarios and follow personalized learning paths. The result is a more engaging educational experience while providing pharmaceutical companies with meaningful engagement analytics.

The first interactive training modules are already in development and will be available for pharmaceutical companies through Terve Media's commercial offering.

The collaboration further strengthens Videobot's position within the pharmaceutical industry, where interactive video is increasingly being adopted to improve healthcare professional engagement across both commercial and medical education initiatives.