Atria: Interactive Video on Product Packaging

Executive Summary

Atria, one of Finland’s leading food brands, realized that its product packaging could be its most powerful media channel. By integrating Videobot’s interactive video solution with QR codes on its BBQ products, Atria turned packaging into a direct line of communication — offering instant grilling tips, recipes, and inspiration through video instead of static landing pages.

Challenge

Atria wanted to use its packaging to communicate directly with consumers — turning every product into a touchpoint for inspiration and connection. Traditional formats like text, images, and landing pages failed to capture attention or create meaningful engagement in the fast-moving food category.

Solution

Atria used Videobot’s interactive video platform and QR codes to deliver instant video tips and recipes, turning every package into an interactive touchpoint. The experience continued online with engaging, personality-filled video content.

Impact

The campaign exceeded expectations — website traffic grew by 40%, engagement rose by 20%, and customers spent nearly 300 hours interacting with Atria’s video content.
By turning packaging into an interactive touchpoint, Atria redefined how a food brand can build loyalty — creating a memorable, measurable, and meaningful customer experience.