Veke: Interactive Video for E-commerce

Executive Summary

Veke wanted to make online shopping feel as personal as a store visit. By integrating Videobot’s interactive video experience across its e-commerce site, static product pages became dynamic journeys where shoppers could explore products, access expert advice, and connect with the brand with confidence.

Challenge

Customers wanted guidance and inspiration, not just product specs. Static pages lacked personality and the emotional pull needed to drive confident purchases. Veke needed a digital experience that could replicate their in-store warmth and expertise.

Solution

Videobot introduced interactive video stories throughout Veke’s online store. Shoppers could engage with expert advice, influencer tips, and product showcases — all linked directly to purchase paths. The same videos appeared across social media, newsletters, and blogs, creating a unified and interactive brand experience.

Implementation & Technology

Veke integrated interactive video storytelling into key parts of their e-commerce site. The setup was seamless, combining automation, human storytelling, and real-time analytics — making it easy to measure performance and optimise engagement across all touchpoints.

Impact

Videobot turned static browsing into meaningful interaction. Customers spent more time on-site, felt more inspired, and converted at higher rates. By merging inspiration, expertise, and interactivity, Veke created a more human, high-performing shopping experience that connects across every channel.