TURKU, Finland (August 29th, 2023) Videobot, a Finnish SaaS startup, has successfully raised €2 million in seed funding from Finland’s Superhero Capital, Luxembourg’s Expon Capital Digital Tech Fund, and angel investors, Sweden’s Urban Gillstrom and Finland’s Ari Korhonen. The company aims to transform the landscape of online customer engagement using personalized, interactive videos. The funding will be used to accelerate Videobot’s growth, especially in Europe and the US markets, both in which the company has already gained a solid foothold with over 200 customers in 15 countries and in multiple diverse industries.
The world is turning towards video consumption on all fronts. As Generation Z and younger are fully adapted and in demand of more video content over text, the global digital video content market size reached US$ 171.5 billion in 2022. As the younger generations’ attention span for ads has plummeted to only 1 second, brands and companies are looking for ways to engage their website visitors as well as explain their products in a simpler, more cohesive way.
“80% of internet traffic today is video. Videobot represents a paradigm shift in online communication,” explains Anssi Kiviranta, co-founder of Videobot. “Our platform seamlessly integrates the convenience of chatbots with the engaging power of short videos, opening new horizons for businesses to connect with their audiences.”
Videobot’s fusion of chatbot and video technologies has given rise to a unique solution that represents a whole new service category. With on-demand product demonstrations and effective, simple explanations of complex product information, businesses can achieve measurable enhancement in their customer acquisition. Videobot’s clients have witnessed a 98% increase in engagement, 150% more time spent on the website, and a 36% increase in overall sales lead volume.